Cap & Trade? Reduce the effect of fake news emissions on media ecosystems

Can we treat problems like fake news, native ads and ad-bot fraud as dangerous by-products of industrial scale content production online – just as CO2 emissions are seen as a dangerous by-product of industrial scale energy production? … More Cap & Trade? Reduce the effect of fake news emissions on media ecosystems

Advertisements

Audience data strip miners are failing to deliver local advertising markets

Small ‘hyper-local’ news publishers and community journalists need access to hyper-local audience market data granular enough to make their news businesses sustainable. The question is, how? … More Audience data strip miners are failing to deliver local advertising markets