I beat my head against a brick wall all last year looking for an alternative way to speed sharing of content between social media platforms – and be able to shift in seconds to a different platform if a regime pulled the plug on the one I was using – without having to write separate APIs for each one in advance to cover every eventuality. Then some chap called Linden Tibbets came up with “If This Then That” – IFTTT for short – that can do that much more simply for me. For free. Nice man. Here he is talking about it.